Fahrenheit’s New Website
If you have ever visited downtown Fredericksburg wanting an extraordinary and elegant meal, chances are you have visited Fahrenheit 132. If you have not, let me give you a quick glimpse of your experience. As soon as you enter you are greeted with warm rich tones of wood and decor that instantly relax you from the hustle of your everyday life. You are then greeted by the knowledgeable and kind staff to help you navigate their luxurious menu, and then taken aback by the superb food presentation to round off the intimate evening. An evening at Fahrenheit 132 is a time to slow down and enjoy the finer things in life.
I wanted to keep the overall darker theme, but still be able to provide warmth. The accent tan color that was chosen not only brings the comfort and warmth I was looking for, but also slightly brings to mind hunger just as I had spoken about previously.
Placement of Information
The top of any website is the most expensive and important real estate. With one quick look it should be able to tell the view:
• Company Name
• Type of Establishment
• Contact Info
If you have not answered these questions and captured the viewer’s interest within 10 seconds then they have already moved on to a new site.
Stock photos have their place, but Fahrenheit 132’s website was not that spot. They have so many amazing photos that show off the creativity of the food, the warmth of the environment, and the pride in the decor. Even if the viewer doesn’t notice these points, they are able to obtain all these emotions by images that have been chosen. Having the images on a solid darker background also gives them the individual attention they deserve. Now that the images are not competing over one another it also gives itself a new sense of calmness.
Not only did I redesign their website to match the experience a guest has at Fahrenheit 132, add the ability to sell gift cards with a click of the button, but we also made sure that it was responsive on all devices. This website was also designed so that the owners are able to make quick changes to the menu, announcements, and hours.
I can break down each page of this website, why decisions were made, and how everything we see creates some kind of feeling whether we realize it or not, but I will stop here. It truly is my passion to not just put together a website that is functional. For each of my clients my goals are to make them user friendly, visually appealing, accurately represent their company, and something they are proud of.
Simple Clean and Elegant is what the design goal was and I believe we achieved it. Who knew a simple need of online sales could make such a huge impact… well… I did!